Analyst warns that the newly designed iPhone 17 Air may receive a tepid market response

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Technology Insights Daily
September 05, 2025

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🔁  Read the full breakdown here  Ahead of Apple’s anticipated September launch event, analysts—like Wamsi Mohani of Bank of America—express concerns that the iPhone 17 Air’s market debut could lack the usual fanfare seen in past cycles. Despite a sleeker, lighter design, there's a sense that incremental upgrades might not spark widespread excitement. With previous iPhone iterations delivering dramatic leaps (think camera overhauls or form‑factor shifts), the Air’s refinements might feel underwhelming. Compounding this are subdued carrier hype and marketing pushbacks possibly diluting early buzz. Still, Mohani maintains his Buy rating on Apple stock, suggesting confidence in overall brand momentum. For consumers, this could mean a quieter launch period; for Apple, it likely signals a cautious drop rather than a headline-grabbing reveal.

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