Apple TV+ streaming service brand renamed to Apple TV

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Technology Insights Daily
October 20, 2025

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The streaming service known as Apple TV+ is now officially rebranded simply as Apple TV. Apple describes this as a “vibrant new identity,” dropping the “+” symbol and aligning the service’s name with the familiar Apple TV app and hardware branding. The change seeks to reduce consumer confusion: many users already referred to it verbally as “Apple TV,” and the overlapping names between the hardware device, app, and streaming service created ambiguity. However, some industry watchers caution the move could increase branding confusion—since now “Apple TV” could mean the device, the app, or the subscription service. The launch of the rebrand coincides with major content announcements, signalling Apple’s push to treat its streaming platform as a core brand rather than a niche add-on.

The latest blockbuster from Apple Original Films, titled F1 The Movie, is set to make its global streaming debut on December 12, 2025 via Apple TV (formerly Apple TV+). Directed by Joseph Kosinski and producing teams including Jerry Bruckheimer, the film follows a Formula 1 racing legend’s comeback and is estimated to have made over a half-billion dollars at the box office before this streaming release. Apple explicitly links the streaming date to the rebranding of its platform, using the film as a marquee title under the new branding. The strategy underscores how Apple aims to anchor its service with high-profile original content and a simplified brand name — making “Apple TV” not just a distribution platform, but a destination for premium cinema. For viewers, the film’s arrival marks a potential major draw to subscribe (or stay subscribed) as Apple invests more heavily in big-screen entertainment, not just episodic series.

The messaging app Telegram has rolled out a new visual update featuring a “Liquid Glass” design aesthetic — a translucent, layered UI style inspired by iOS 26’s design language — that is available even for users not running iOS 26. Elements like the bottom navigation bar, keyboard panel and sticker panel now show blur and refractive effects that create depth and visual polish. The decision reflects a deliberate embrace of aesthetic trends in modern UI design, offering users of older devices or OS versions a taste of premium interface feel. While primarily cosmetic, this update signals Telegram’s intent to remain visually competitive and refined — not just functionally rich. It also highlights how non-Apple apps are adopting design motifs originally promoted by Apple, blurring (pun intended) the lines of platform differentiation. For users, the upgrade is lightweight but sleek — making Telegram feel more modern without requiring a full OS update.

Windows 10 has reached its official end-of-support date as of October 14, 2025, meaning regular free security and quality updates are no longer guaranteed. However, Microsoft has introduced a transitional option: eligible users may enroll in a one-year extended security updates (ESU) program — free under certain conditions (e.g., linked Microsoft account, cloud sync in certain regions) until October 13, 2026. For many homes and smaller setups this offers breathing room while planning a move to Windows 11 or another platform. That said, the ESU only covers security updates, not feature upgrades or broad issue fixes, so staying on Windows 10 remains a temporary stop-gap. Users still running Windows 10 are advised to assess hardware compatibility, backup data, and map out upgrade paths — especially in scenarios where device limitations or software dependencies mean immediate migration isn’t feasible.

NotebookLM, Google’s AI-powered “note research assistant” tool, has upgraded its Video Overview feature with integration of the new “Nano Banana” image-generation model (part of Gemini 2.5 Flash Image) and added two selectable formats: “Explainer” for in-depth videos and “Brief” for quick summaries. Users uploading documents can choose from six new visual styles — Watercolor, Papercraft, Anime, Whiteboard, Retro Print and Heritage — allowing the narrated video to reflect the tone and context of the material. The Nano Banana integration enables contextual illustrations tied to the user’s source content, not just generic stock visuals. For anyone dealing with dense research, reports or educational materials, this means Note → Video conversion becomes more engaging and tailored. While still emerging and rolling out to Pro users first, the update points to how visual-AI is becoming a first-class feature in productivity apps rather than an afterthought.

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